About Us

Our Story

Paws Avenue Co started on everyday walks in Melbourne with Jessie — my labrador and best friend.

Like so many busy mums, I was tired of the chaos that came with every dog walk. Phone, keys, treats, poop bags, the kids — nothing was organised, nothing looked good, and by the time we got out the door it already felt like a chore. I didn't want to change what I wore just to get more pockets, and I didn't want bulky mismatched dog gear that had nothing to do with my style.

Sound familiar? You shouldn't have to choose between being organised and looking put together. And your dog's gear shouldn't look like an afterthought either.

So I decided to create something better.

Paws Avenue Co was born to make every dog walk feel effortless, organised and stylish — without sacrificing a thing. A complete coordinated system where everything has its place, everything works together, and you and your dog always match. Practical, hands-free and thoughtfully designed for real life with your dog.

Jessie has been there from the very beginning — testing every product, joining every walk, and inspiring everything we create. She's the reason this brand exists, and she's never far from the action.

Because dog walks should be something you actually look forward to.

Welcome to Paws Avenue Co — we're so glad you found us. 🐾

Meet Jessie. The stylish, spirited reason Paws Avenue Co exists.